The Coconut Empire: How Mindy Kaling Has Created a Prototype of the Indian-American Woman Who Aspires to Whiteness

Mindy Kaling and her Coconut Empire

When Mindy Kaling first burst onto the scene with her Fox sitcom, The Mindy Project, in 2012, the sheer number of stereotypes she was single-handedly breaking was immediately obvious. Being dark-skinned, she was an unusual figure to emerge from an Indian and Indian diaspora community that was besotted with fair skin. She was also distinctive as a woman protagonist of an American sitcom because she was neither skinny nor pegged as conventionally pretty. She had made it as a female comedian of color in an industry known for its overt racism and sexism. Her brash brand of comedy delivered in a whistle-like voice took some getting used to, but it was clear that Kaling was a force to be reckoned with.  Until then, mainstream American film and TV had only made room for head-bobbing Indians speaking in heavy and ungrammatical D-syllable-accented English; exaggerated, inauthentic, and racist representations that have haunted…


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Bhakti Shringarpure is writer and editor who co-founded Warscapes magazine and is now creative director of the Radical Books Collective. She is the author of Cold War Assemblages: Decolonization to Digital and recently co-edited Insurgent Feminisms: Writing War.